A Culture of Exceptionality: September 2020

by John O’Malley

This article is part six in a six-part series on the core values and culture of your missions office. Each article in this series focuses on the values we display when we are at our best. The five values are Selfless, Eager, Responsible, Valuable, and Exceptional.

Customer service experts teach the little things a company does for their customers are the things which make an enormous difference for their customers.

Enterprise Leasing once had an employee suggest they give a bottle of cold water to their cars’ renters. Now, you can expect a cold bottle of water at the time of rental.

The worldwide hotelier, The Ritz-Carlton, teaches their people they are ladies and gentlemen who serve ladies and gentlemen. One of their parking lot attendants who valet parked a guest’s car noticed the driver had a certain flavor of Gatorade (a sports beverage) in his cup holder. Upon check out, the parking attendant had a cold Gatorade of his preferred flavor, waiting in the customer’s cup holder.

Chick-fil-a, an American quick-serve restaurant, follows the same line of thinking as The Ritz-Carlton. The team members in their restaurants learn the value of replying when thanked, “My pleasure.” In the business world, some would say, these are exceptional gestures.

The business world should take note. Christ made clear in His Sermon on the Mount the exceptional principles He expected of His kingdom’s subjects. In Matthew five, we read:
But I say unto you, That ye resist not evil: but whosoever shall smite thee on thy right cheek, turn to him the other also. And if any man will sue thee at the law, and take away thy coat, let him have thy cloke also. And whosoever shall compel thee to go a mile, go with him twain. Give to him that asketh thee, and from him that would borrow of thee turn not thou away. Matthew 5:39–42

Notice the exceptional expectations Christ shares. He expects when we have a loss of dignity that we turn the other cheek. The Lord expects when threatened (sued for our shirt), we go beyond all expectations and give them our outer coat. When compelled by authorities, we are to go the second mile. When people ask, we give. When people need to borrow, we do not ignore them.

When Christ said these words, I am sure His words raised eyebrows amongst His hearers. The areas of exceptionality covered personal, legal, governmental, and financial matters. God calls His people to exceptionality.

When we serve you, we believe every communication, every interaction, every transaction must reach the threshold Jesus set. Choosing to be exceptional in life, ministry, marriage, and with your children will never fail to pay off. When we are exceptional with our co-workers, our church people, the heathen, and each other, we look like Christ requires.

Try this. This month, look for people who may seem prickly and do something exceptional for them. Anyone can be exceptional to the pleasant people in their lives. It takes sacrifice to be exceptional and Christlike.

If we ever miss the mark of being selfless, eager, responsible, valuable, or exceptional, I want to know so we can improve our service to you.

It is a joy to SERVE with you.
Yours for the harvest,

John O’Malley

If this article has been an encouragement to you, you can email Bro. O’Malley here to let him know.